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Isra Bravo, autor de Escribo porque me gusta ganar dinero, te descubre el poder del copywriting y cómo usarlo para ganar dinero Sé todo lo egoísta que puedas y deja hablar a los demás Esto es lo que verás dentro de este libro: - Cómo vender cualquier cosa escribiendo (incluido a ti) gracias a un enano, un borracho y un bastardo. - Un motivo (sigiloso y contraintuitivo) para evolucionar hacia detrás y no hacía delante… que hará que ganes muchos más clientes que tu competencia. - Una forma de resultar atractivo, personal y profesionalmente, aunque seas más tímido que un cervatillo o más feo que un cactus. O peor aún, las dos cosas. - Lo que aprendí de un millonario excéntrico sobre el dinero y cómo lo aplico a rajatabla, haciendo que cada año venda más en cualquier negocio en el que me meta. Te lo cuento al detalle. - Un negociador del FBI que sabe más de cómo ganar dinero que la mayoría de los empresarios del mundo y cómo aplicarlo para tu negocio. Vendas lo que vendas. - Cómo crear visiones en la mente de la gente (y lograr citas, ventas, reuniones, etcétera) escribiendo las palabras de una forma muy concreta. Lo verás gracias al anuncio de unas garrapatas. - Una historia que podrás aplicar a tu vida de forma inmediata y que te convertirá en un líder. Ojo, poca gente se atreverá a hacerlo, pero tener esta información y aplicarla tiene una recompensa infinita. - Una forma de provocar (sabiendo lo que haces, no como un borracho en la barra de un bar) que te dará autoridad, prestigio y rentabilidad. - Lección de cómo investigar que hará que me odies o que me quieras el resto de tu vida. Llevo años haciendo esto y es tan sencillo que te darán ganas de despedir a medio equipo de marketing. Que como todo el mundo sabe, suelen ser los que menos saben de marketing. - Por qué la gente exitosa es obsesiva y cómo serlo tú aunque tengas menos personalidad que una chincheta. - Por qué las fórmulas de copywriting no sirven de nada y son para pardillos. Cae en estos errores y perderás dinero a montones. Casi todos los negocios hacen justo esto. - Seis pasos (con un anuncio real) que debe tener todo texto radicalmente persuasivo para lograr cualquier objetivo que te propongas. Esto es de alto nivel. Y muchas más cosas. Y no como forma de hablar, muchas más cosas… Dentro.