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Je krijgt niet wat je verdient… je krijgt wat je onderhandelt! Als je je onderhandelingsvaardigheden wilt verbeteren, is dit boek iets voor jou. Onderhandelingsvaardigheden bepalen sterk het professionele en persoonlijke leven van elk individu. Deze vaardigheden kunnen je toekomstige succes voor een groot deel voorspellen. Mensen met betere onderhandelingsvaardigheden zijn anderen routinematig de baas door superieur intellect, meer kennis en ervaring, en zelfs meer lef. Veel mensen waren ten onrechte van mening dat onderhandelingsvaardigheden slechts van belang zijn voor die paar mensen die op speciale plekken bijeenkomen om deals te sluiten die de meesten van ons niet aangaan. Niets is minder waar: de baas onderhandelt met de medewerker, de man onderhandelt met de vrouw, de leerling onderhandelt met de leraar, de verkoper onderhandelt met de koper en de zoon onderhandelt met zijn moeder. Mensen die denken dat ze niet aan onderhandelingen deelnemen, doen het eigenlijk dagelijks, en ze winnen en verliezen bij elk van die interacties. Helaas hebben maar heel weinig mensen het voordeel gehad dat ze een onderhandelingstraining hebben gedaan. Dit boek neemt die handicap weg: het onthult de geheimen, tactieken en strategieën die worden gebruikt door gehaaide professionele internationale onderhandelaars. Hier is alles te vinden wat je nodig hebt om betere resultaten te behalen bij je persoonlijke en professionele onderhandelingen. Het leest makkelijk weg, dit is een boek dat je er vaak even bij zult pakken. Onderwerpen zijn onder meer: • De drie cruciale onderdelen van elke onderhandeling. • Bronnen van macht bij een onderhandeling. • Onderhandelingsstijl. • Openingstactieken. • Middenspeltactieken • Eindspeltactieken. • Omgaan met agressieve confrontaties. • Telefonisch onderhandelen. • Wat d